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Langtons Penfolds auction set to break records as demand booms

Langton’s Penfolds Auction Set To Break Records As Demand Booms

More than 2100 individual bottles and 1500 lots of back vintage Penfolds valued at over $1.5 million* are going under the hammer in Langton’s Penfolds Rewards of Patience Auction which opens Tuesday December 1st 2020 and is the world’s largest auction devoted exclusively to Penfolds.

“Penfolds is liquid gold, and it is one of the very few Australian wines that is actually an investment” said Langton’s Head of Auctions Tamara Grischy.

PENFOLDS Grange Set 1951-2015, South Australia MV
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The pinnacle of the online auction is a rare vertical set of Penfolds Grange which includes all existing vintages of Australia’s most famous wine from 1951 to 2015 (in total, 64 bottles). The set is estimated to sell for over $400,000*, and would break a world record for the highest price ever paid for a Penfolds Grange set.  PENFOLDS Grange Set 1951-2015, South Australia MV Bid Now

What makes the set even more unique is that 19 of the bottles have been signed by Max Schubert, the creator of Grange and Penfolds’ first Chief Winemaker.

“With the first vintages of Penfolds Grange from the 1950s becoming rarer, many collectors are struggling to complete their sets which is why these sets are becoming increasingly hard to find - it’s almost easier to buy a ticket to space!” Ms Grischy explained.

 It has been estimated there are only around 30 complete Penfolds Grange sets in existence in the world, making them incredibly rare. The price for sets has increased by over 40% in the last three years alone. A set (vintages 1951 to 2012) sold for $214K in March 2017, and in December 2019, a set (vintages 1951-2014) sold for $372,800, which is the existing world price record.

 Other highlights in the auction - which consist of back vintage Penfolds which are not readily available - include 114 magnum bottles including 1990, 1996 and 1998 vintages of Bin 707, Grange, Magill Estate and Bin389. 

PENFOLDS Bin 60A Cabernet Shiraz, Coonawarra-Kalimna 1962

A Penfolds Bin 60A 1962 - which esteemed wine publication Decanter has named as one of the Top 10 wines to “try before you die” - has a $14,000 reserve price.  PENFOLDS Bin 60A Cabernet Shiraz, Coonawarra-Kalimna 1962 Bid Now

“We are also expecting prices for 1981 and 1971 vintages of Penfolds Grange to boom, with customers born in those years celebrating their 40th and 50th birthdays in 2021. Traditionally we see many customers looking to treat themselves with a Penfolds wine from their birth year for a milestone birthday,” she explained. 

Langton’s has seen an increase in customer demand for premium wines - especially Penfolds - since Covid restrictions were enforced in March. The average price for outstanding vintages of Penfolds Grange in the Langton’s auction arm has grown approximately 23 percent since then.

In August, Langton’s fine wine brokerage had one of its biggest days of sales to date which was driven by clients pre-ordering The Penfolds Collection 2020. 

“The demand for great wine and in particular Penfolds is stronger than ever. With international travel restricted, existing and new clients are discovering that they can enjoy some of the finest wines in the world from the comfort of their homes,” said Langton’s General Manager Jeremy Parham.

The Langton’s Rewards of Patience auction, which is in its 24th year and takes place every six months, starts on Tuesday 1st December at 5pm, and will close Sunday the 13th December at 7pm. Bid on this Auction Now.

*All prices in this media release include Buyer’s Premium, which is 16.5% including GST and is paid on top of the hammer price.

The Penfolds 2020 Collection – the rest are ripe for exploring. If you want to access the latest from Penfolds, rare and back vintage wines or large format and special bottles, contact a broker

 

Further Reading

Ned Goodwin tastes the Penfolds Collection 2020

Ned Goodwin tastes the Penfolds Collection 2020

Ahead of the 6 August release of the Penfolds Collection 2020, Ned Goodwin MW tastes and reviews the latest releases for Langton’s...

The Top 5 Granges for Drinking Now or Soon 

The Top 5 Granges for Drinking Now or Soon 

What are the top 5 vintages of Penfolds Grange? For those that are drinking right now and into the 2020s there’s no simple answer…


Andrew Caillard tastes the Penfolds Collection 2020

Andrew Caillard tastes the Penfolds Collection 2020

Ahead of the 6 August release of the Penfolds Collection 2020, Andrew Caillard MW tastes and reviews the latest releases for Langton’s...

 

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